The partnership, enabled through M&G’s relationship with wealth technology provider FNZ, brings PruFund onto a leading retirement platform at a time when advisers are increasingly focused on helping clients stay invested, manage the impact of market volatility and turn long term savings into sustainable retirement income. With a 21-year track record, PruFund is designed to support people through the later stages of their investment journey, helping protect savings, smooth the transition into retirement and reduce the impact of market swings as clients begin to draw on their money.
Scottish Widows was selected as M&G’s first platform partner for its retirement expertise and shared focus on supporting customers through changing market conditions. Backed by the scale and stability of Lloyds Banking Group, Scottish Widows Platform is trusted by financial advisers as the home for the pension and investment assets of more than 170,000 clients, with a strong focus on driving digital innovation. The launch marks the first milestone in a phased rollout of PruFund across additional third party platforms, with availability on Scottish Widows’ Personal Pension and ISA wrappers.
PruFund uses scale, diversification and a smoothing process to help manage volatility, investing across more than 40 asset types globally, including public and private markets. This gives everyday investors access to a broader range of opportunities, from infrastructure to property, while helping advisers deliver more stable, long‑term outcomes for clients in retirement.
Clive Bolton, CEO of M&G Life, said:
This announcement supports our growth strategy by making it easier for advisers to access PruFund via their platform of choice. With a 21 year track record, PruFund is designed to help clients stay invested through market volatility, using smoothing and broad diversification to manage risk. Building on its established presence on the M&G Platform, the launch with Scottish Widows represents our first third party platform partnership and a significant step in extending PruFund’s reach.
“Through our FNZ Q-Hub integration and launch with Scottish Widows, we are simplifying adviser onboarding and expanding access for clients who are retired or approaching retirement and want capital protection without stepping out of the market. Opening up PruFund in this way addresses a clear market need and supports our long term growth by widening access and scaling distribution across the adviser market, as part of a phased rollout of further platform partnerships.”
Jenny Davidson, Intermediary Wealth Director, Scottish Widows, said:
PruFund is a much loved fund that advisers trust to help clients manage income through retirement. We’re delighted that Scottish Widows will be its first third party platform, meeting strong demand from advisers for simple access to PruFund on a market leading, digitally enabled platform. Through the Scottish Widows Platform, advisers can offer a broader range of retirement income solutions with a modern, intuitive experience, straight through processing and significantly reduced administration.
“By combining increased choice with platform efficiency, we’ll help advisers spend more time supporting clients and delivering good outcomes in retirement. This collaboration reinforces our long term commitment to the platform market and the continued investment we’re making to enhance the Scottish Widows Platform, so it remains a powerful, future ready home for retirement business.”
Andy Brodie, Group Head of UK, FNZ, said:
We’re excited to continue our relationship with M&G and support the expansion of PruFund onto the Scottish Widows platform. By leveraging FNZ’s technology, it will now be easier for advisers to access a long standing multi asset retirement solution for their clients. By working closely with organisations like M&G and Scottish Widows, trusted by millions of advisers and customers, we continue to open up wealth and help deliver better outcomes for more people.