Singlife was a new Life Insurer in Singapore with a big ambition: to disrupt the insurance industry in the region. By focusing on digital innovation, they aimed to unlock the potential of money management for end investors. In order to achieve this, they sought smart technology partnerships to make insurance fully digital, affordable and convenient.
They partnered with FNZ to launch their digital-first InsureTech business. In the first phase, FNZ delivered a fully digitised wealth and protection platform, supporting Term Life products. The proposition was later enhanced by adding both Endowment and Investment-Linked Protection products.
First New Life Insurance Licence for 40+ Years
This partnership resulted in Singlife receiving the first life insurance license granted by the Monetary Authority of Singapore in 40+ years. This was due to Singlife’s ability to offer a fully digitised life insurance process for Singaporeans, a market first in the region.
A digital roadmap for the future
Singlife is now expanding digital products and services across Asia and will be launching several InsureTech innovations, in partnership with FNZ. A new range of products and services will be made available via their mobile app under the Manage, Protect, and Grow propositions.
Manage is an E-Wallet proposition where customers receive high interest on cash savings while also having access to spending via a Singlife Visa debit card. Protect is their range of digitally issued term life and other products. And Grow is a unique Investment-Linked product enabling customers to invest for the long term while having additional insurance benefits attached.